We flew to Florida not knowing what to expect. We came home knowing exactly what MiBuoy is capable of.
A few weeks ago, we packed up our stand, boarded a flight to Florida, and headed to iCast 2026, one of the world’s largest fishing trade shows. We went there with one goal: to test the market. To put MiBuoy in front of serious industry people and find out, honestly, whether the retailers and buyers who’ve seen thousands of products could see what we see in this one.
Three days later, we had our answer.
Walking Into iCast
iCast is enormous. We’re talking hundreds of exhibitors, tens of thousands of products, and some of the most experienced buyers, retailers, and distributors in the fishing industry all under one roof. It’s not a show where you can hide, either your product holds up or it doesn’t.
We set up our stand, laid out the MiBuoy, and waited to see who’d stop.
They stopped. In numbers we hadn’t anticipated.
The Feedback Was Overwhelming
Over the three days, we had 300 to 400 major retailers visit our stand. Some of the biggest names at the show came to see what MiBuoy was about, and time and again, we were singled out as one of the most innovative products at the entire exhibition.
What struck us most was how quickly people got it. MiBuoy is a genuinely new concept, but it fills such an obvious gap in the market that the moment it was demonstrated, the reaction was immediate. Whether someone’s passion was saltwater fishing, freshwater fishing, sea fishing, or any other style, they could picture exactly how MiBuoy applied to what they do. That universality is something we’ve always believed in. Seeing it validated by hundreds of experienced industry professionals in a single weekend was something else entirely.
We reprinted our business cards four times over the course of the show. We came home to an inbox full of emails and enquiries from retailers asking about stocking MiBuoy in the USA.
It’s Not Just America
The interest didn’t stop at the US border. Alongside the American enquiries, we’ve been receiving messages from anglers and potential distributors in France, Belgium, Germany, New Zealand, Australia, Norway, and the UK — all asking the same question: when will MiBuoy be available here?
The answer is: soon. We’re actively working on it.
What Comes Next for MiBuoy
iCast confirmed what we needed to know: once people understand what MiBuoy is capable of, they want it. The product speaks for itself, it just needed the right stage.
Now we’re focused on the next steps: building out our distribution network, connecting with the right influencers, and putting the marketing muscle behind MiBuoy that this product deserves. There have been moments of doubt along the way, any honest founder will admit that, but after iCast 2026, those doubts are gone. We came away 100% certain that MiBuoy has a very big future ahead of it.
Watch this space. We’ll be announcing availability in new markets very soon, and we can’t wait to share it with you.
Stay in the Loop
Thank you to everyone who has followed MiBuoy’s journey so far, your support means more than you know. The best is genuinely still to come.